Volvo S90 Launched in India: The Ultimate European Luxury Sedan

The Volvo S90 has officially arrived in the Indian automotive market, positioning itself as one of the most refined and elegant European sedans available today. Known globally for its understated design, superior comfort, and advanced safety technologies, the S90 aims to redefine the expectations of a luxury sedan in the premium segment.

Overview of the Volvo S90

The Volvo S90 is a flagship sedan that embodies the Scandinavian brand’s core values—minimalism, safety, and innovation. With the latest launch in India, the S90 continues to offer an exceptional blend of performance, aesthetics, and intelligent features tailored to the needs of luxury car buyers.

Elegant Scandinavian Design

One of the most striking features of the Volvo S90 is its design language. Unlike aggressively styled rivals, the S90 follows a minimalist and sophisticated approach that exudes timeless appeal.

Exterior Highlights

  • Thor’s Hammer LED Headlamps: These iconic lights not only enhance visibility but also serve as a distinctive brand signature.
  • Large Front Grille with Chrome Detailing: Adds to the sedan’s premium presence.
  • Sleek Profile: With its elongated body, sloping roofline, and strong shoulder lines, the S90 projects elegance and strength.
  • 18 to 19-inch Alloy Wheels: Add both style and performance to the vehicle’s road dynamics.
Volvo S90 Launched in India
Volvo S90 Launched in India

Luxurious and Tech-Driven Interior

Stepping inside the Volvo S90 reveals a cabin that prioritizes luxury and functionality. The layout is ergonomically designed and features high-quality materials throughout.

Key Interior Features

  • Natural Wood Inlays: Offer a warm, organic touch in contrast to metal or plastic commonly found in this segment.
  • Nappa Leather Upholstery: Soft-touch, ventilated seats provide maximum comfort during long drives.
  • 9-inch Touchscreen Infotainment System: Runs on Volvo’s Sensus interface and includes Android Auto and Apple CarPlay support.
  • Bowers & Wilkins Audio System: A 19-speaker system tuned for a concert-like experience inside the cabin.
  • Four-Zone Climate Control: Allows customized comfort for each passenger.
Volvo S90 Launched in India
Volvo S90 Launched in India

Advanced Powertrain and Performance

The new Volvo S90 is powered by a 2.0-litre petrol engine equipped with mild-hybrid technology. The engine produces approximately 250 hp and 350 Nm of torque, offering a smooth and responsive driving experience.

Engine & Transmission

  • 2.0-litre Turbocharged Petrol Engine
  • 8-Speed Automatic Transmission
  • Front-Wheel Drive Layout

Volvo’s mild-hybrid system also enhances fuel efficiency and reduces emissions. The claimed mileage is around 14-15 km/l, making it competitive in its segment.

Benchmark Safety Features

Volvo has long been a leader in automotive safety, and the S90 is no exception. The car is equipped with a comprehensive suite of active and passive safety features.

Volvo S90 Launched in India
Volvo S90 Launched in India

Notable Safety Technologies

  • Pilot Assist: Semi-autonomous driving support that helps in maintaining lane position and speed.
  • City Safety with Collision Avoidance: Detects vehicles, pedestrians, cyclists, and large animals.
  • Blind Spot Information System (BLIS): Alerts the driver of vehicles in blind spots.
  • Cross Traffic Alert with Auto Brake
  • Run-off Road Mitigation
  • 360-Degree Camera System

These technologies work together to prevent accidents and ensure the safety of all occupants.

Sustainability and Eco-Friendliness

In alignment with Volvo’s global strategy to become a climate-neutral company by 2040, the S90 incorporates eco-friendly practices. Its mild-hybrid technology reduces carbon emissions and offers better fuel efficiency. Moreover, the interiors feature sustainably sourced materials and minimal use of animal-based products in specific variants.

Volvo S90 Launched in India
Volvo S90 Launched in India

Pricing and Variants in India

As of its latest release, the Volvo S90 B5 Inscription variant is available in India with an ex-showroom price of around ₹68 lakh (subject to change depending on the city and dealership). This makes it one of the most value-packed luxury sedans in its segment, especially when considering the features it offers.

VariantEnginePrice (Approx.)
S90 B5 Inscription2.0L Petrol Mild Hybrid₹68 lakh

Source: Volvo Car India Official Website

Comparison with Competitors

The Volvo S90 competes with other premium sedans in India, such as the BMW 5 Series, Audi A6, and Mercedes-Benz E-Class. While all of these offer strong brand value and performance, the S90 stands out with its unique Scandinavian design, focus on comfort, and superior safety features.

FeatureVolvo S90BMW 5 SeriesAudi A6
Engine Output250 hp258 hp245 hp
Safety SuitePilot Assist, BLIS, City SafetyDriving AssistantPre Sense Basic
DesignMinimalist & ElegantSportySleek
Starting Price₹68 lakh₹70 lakh₹61 lakh

Who Should Consider the Volvo S90?

The Volvo S90 is ideal for:

  • Executives and professionals seeking a premium car with an elegant look.
  • Buyers prioritizing comfort, safety, and eco-conscious engineering.
  • Consumers interested in a low-maintenance yet luxurious driving experience.

Conclusion

The Volvo S90 redefines what a luxury sedan can be. With its Scandinavian design philosophy, advanced safety features, and premium interiors, the S90 offers exceptional value in the Indian luxury car market. As sustainability and safety continue to shape the automotive industry, the S90 sets a new benchmark for future-ready sedans in India.

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